While lauding Michigan’s breathtaking “Pure Michigan” ad campaign in a July story, the Economist Magazine concluded that only time would tell if the campaign would produce economic results.
Well, time is telling and the news is good.
While still not at pre-recession highs, the Michigan Tourism Index for mid-2009 shows a definite uptick in overall tourism activity in the state, the Detroit News reported…
“Tourism is considered one of Michigan’s top three industries, generating $18.1 billion each year. Tourism generates $874 million in state taxes and employs 192,000 workers statewide… (E)very dollar Michigan spends on out-of-state advertising generates $2.82 for state coffers.”
