By The Center for Michigan - September 10, 2007
Kickstart your Labor Day weekend by getting to know some of the folks who drive Michigan's huge tourism industry. The Freep told their stories in a special online report. Notice the seeming lack of stress on their faces and the pride in their voices. Is it any wonder that the U.S. Travel Industry Association named Michigan's Pure Michigan ad campaign the best in the nation? Now if we can only keep Lansing from messing up this great promotion of Michigan's North Coast. The legislature is considering huge cuts to this nationally recognized ad campaign -- a campaign that more than pays for itself.
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