Congratulations to the savvy folks at Travel Michigan, the state tourism promotion agency.

On the eve of the Fourth of July travel peak, Travel Michigan has broken its daily web site traffic records twice this week, as WWJ reported:

Two days after Monday's record volume of 57,432 user sessions, Wednesday's traffic to the site was up 24 percent over Monday's levels. Wednesday, June 25 set a new record for volume on the site with 69,573 visits and 39,777 click-throughs to Michigan tourism industry Web sites, the biggest single day in the site's history.

"Obviously, our Pure Michigan marketing effort is rapidly building momentum and is driving a record number of potential visitors to michigan.org," said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation. "We know from independent research that 65 percent of consumers who use michigan.org for tourism information, then travel to and within Michigan. More Web traffic means more business at Michigan destinations."

The ultimate test of Travel Michigan's fabulous ad campaign will come in the actual tourism numbers measured later this year.