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Raising the Bar on Campus


By John Bebow - November 8, 2007

Critics of the idea that universities are important to 21st Century economic development tools have a line...

"Once you get off the football field, how do you know if a university has had a good year?"

Well, Michigan's fastest-growing university, Grand Valley State, has just developed an emphatic answer to that question.

GVSU's brand-new Accountability Report offers 43 pages of all kinds of indicators for what kind of year -- better yet, decade -- they're having. Consider, for example:

  • 83 percent of GVSU freshmen return to campus after the first year, a retention rate trailing only MSU and U-M among Michigan's 15 universities.
  • GVSU grads in nursing, physical therapy, clinical science, education and other fields that require a professional license regularly outperform their many peers elsewhere in Michigan and, in many cases, nationwide.
  • GVSU's growing like mad, but they're doing it with fewer employees per student and smaller historical tuition increases than most other campuses.
  • This simple report cost roughly $5,000 in staff time and printing to produce, GVSU officials tell the Center for Michigan. At that cost, every university in the state should provide such annual report cards.

    The Center is a consistent friend to universities. We've often argued that it's unsustainable to spend, as Michigan does, more on prisons than it does on universities. And we've trumpeted the belief that universities and their research are important economic engines for Michigan's future.

    But we've also called for greater accountability to assure that every tax dollar headed to campus is well-spent. To that end, every university in Michigan should go even further than GVSU's excellent report and release, in an easy-to-read format, additional annual metrics to the Legislature, the media, and tuition-paying students and parents. Such consumer-friendly metrics could include:

  • Percentage of classes taught but full-time faculty (recognizing adjuncts often bring very important real-world experience).
  • Credit hours taught per year per full-time faculty members.
  • Percentage of classes taught by graduate assistants.
  • Staffing ratios (administrators/service personnel/faculty)
  • Faculty and administration staff pay trends (including the cost of health care and retirement)
  • Space usability report – percentage of classrooms used by hour and day of the week
  • Total amount of student loans per year (another measure of students’ ability to pay)
  • Of course, it's easier to produce such accountability reports when your numbers shine (as GVSU's often do). Right now, all Michigan universities report a wide array of stats to both the state and federal governments. But it would take the average taxpaying parent many hours in front of spreadsheets to make any sense of the obscure numbers compiled in difficult, bureaucratic formats.

    The state Legislature could change all that. Simple Accountability reports could be a requirement before state appropriations are released to universities each year. Even simpler, Legislators could request that the veteran budget and policy experts at the House Fiscal Agency and Senate Fiscal Agency replicate and expand upon GVSU's excellent accountability report.


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    2 Comments

    1. Greg Rosine
      Posted November 9, 2007 at 3:37 pm | Permalink

      John,

      I hope all is going well with you and "The Center". I would like to get together over a cup of coffee sometime soon.

      One of the things you may want to check out is the Voluntary System for Accountability being developed by AASCU and NASULGC. WMU is one of those participating. The template for our future reports can be found at http://www.nasulgc.org/NetCommunity/Document.Doc?id=418

      WMU is one of only 4 universities in Michigan that is participating in a national study on the engagement of students and making that information available to the public. Check out the following article in Inside Higher Eduation. http://www.insidehighered.com/news/2007/11/07/nsse

      Greg

    2. Jeff Salisbury
      Posted November 9, 2007 at 5:20 pm | Permalink

      Well, good for GVSU. But just to keep things in perspective for here: http://www.usnews.com/articles/business/paying-for-college/2007/10/26/a-costly-cap-and-gown.html?s_cid=et-1029

      Okay, so colleges are raising tuition and fees faster than inflation. And many colleges report increasing enrollment. YET, they also report increasing rate of enrollees requiring remedial classes, not finishing in 4 years, or dropping out altogether.

      We're sending too many kids to college, forcing college-prep curriculum on too many kids not destined for college in the first place.

      Looks to me like the colleges have discovered a great way to boost their business, start screaming at state legislatures for more money for more buildings and equipment, scream at high schools for not preparing enough customers---er, kids for college...

      What a racket.

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